Whether you’re a school, a daycare, or a sports team, having an effective communication strategy can make all the difference. To meet your goals and bring your projects to life, it’s essential to raise awareness about your campaign and spark your community’s interest. In this article, we’re sharing best practices to help you promote your fundraising campaign using the tools you already have at your fingertips.
Promote Your Campaign in Parent Communications
To ensure your campaign’s success, it’s important to promote it clearly and consistently in your communications with parents. Here are a few key tips:
- Email : We’ve written a ready-to-use email to help inform parents about your fundraiser. To keep it top of mind throughout the year, don’t hesitate to include reminders in your regular newsletters — even a short mention at the end of your emails can make a big difference!
- A letter : Write a letter to print and hand out to parents. It could include a QR code to make it easier for them to support your fundraiser.
- A poster: Posters displayed in your facility are another great way to raise awareness for your fundraiser! In the promotional materials we provide, you’ll find a printable poster with the details of your campaign with Colle à moi. We suggest placing it in strategic locations where parents frequently pass by, so they can see it. For example, put it on the main entrance door that parents use, whether it’s at the school, daycare, or a sports facility.
Add a Mention to the School Supply List
If you’re a school, summer camp, or daycare, be sure to mention Colle à moi on your supply list and let families know you’re running a fundraising campaign. This simple mention can go a long way in helping you raise funds. Make sure to include clear instructions so parents know exactly how to support your fundraiser. Here’s an example you can add to your supply list:
Support our fundraising campaign by purchasing personalized labels from Colle à moi
If you’d like, you can label your child’s school supplies with personalized stickers from www.colleamoi.com. By selecting our school under the Fundraising – Support an organization tab, 15% of your purchase will be donated back to our school to help fund special projects and activities.
Promoting Your Fundraising Campaign on Social Media
Social media is your best ally when it comes to promoting your fundraiser. It’s the easiest way to spread the word about your campaign and encourage your followers to support your cause — or even share it with their own network. Here are some tips and tricks to help boost the success of your fundraising campaign using your social media accounts.
Kick Off Your Campaign
Once your campaign is live, we recommend keeping your community in the loop by creating a post on your social media pages. In your caption, be sure to include the following elements:
- Mention why you are fundraising and who you are raising funds for.
- Explain the product you are “selling” and state that 15% of the purchase value will be donated to your organization.
- Also provide clear instructions on how to place an order to support your campaign.
This post should be shared on all social media platforms where you are active!
Posting cadence
Posting only once about your fundraiser won’t be enough to ensure its success or to raise awareness. We recommend being consistent with your promotional content so your community remembers your campaign.
A little tip: Parents tend to buy when there’s a promotion on our website or when a new product is launched. Consider sharing these offers with your followers by highlighting the promotion or the launch. Don’t forget to remind them to support your fundraiser at the same time!
To stay up to date with the latest news and promotions, be sure to follow us on our social media channels:
- On Instagram : @colleamoi
- On Facebook : Colle à moi
- On Tik Tok : @colleamoi
Since most parents are purchasing their labels during summer (June to August), you might consider posting once a week during that period. It’s up to you to determine what works best for your followers.
Share on all platforms (if you have several)
Each platform attracts a different audience, allowing you to reach diverse groups of people. For example, Facebook is more commonly used by older generations, while Instagram and TikTok are popular with younger audiences.
Use images
With images, your posts are more likely to catch your followers’ attention. You also increase the chances of engagement, including shares.
Thanks to the promotional materials we provide, you have a wide variety of images to use on your social media. If not, feel free to create your own using sites like Canva.
Use hashtags
Hashtags are more important than you might think! They act like keywords. For example, if someone follows posts related to parents and you use hashtags like #parent or #elementaryschool, your post is more likely to appear in their feed. You could also use hashtags like #colleamoi or #customlabel. People searching for these terms on social media will have a better chance of seeing your post!
Track your campaign’s progress on your portal
On the Captain’s portal, you can set your goal and track the amount raised in real time. We strongly encourage you to do so! This gives you an overview of your campaign’s progress and allows you to adjust your strategies if needed. By having access to this information, you can easily communicate your progress to parents and motivate them to continue supporting your initiative.
Click here to access your captain fundraising portal
In summary
Reaching your goals with your fundraising campaign relies on an effective and diverse communication strategy. It is essential to use a combination of methods to maximize your visibility and engage your community. By integrating your campaign into your school supply list, effectively using social media, and engaging parents through the various communication channels available to you, you increase your chances of success. Don’t forget to track your progress through your portal to adjust your efforts and encourage participation!
Don’t have a fundraiser with Colle à moi yet and want to organize one? Click here to start a fundraising campaign and get all the information, or contact us by email at collectedefond@colleamoi.com
